They’ve been used for centuries in this way. Serif fonts are considered good for printed publications. When you look at a serif font, they seem a lot more old-fashioned compared to sans serifs, but they are also seen as more formal. Generally speaking, they’re just simpler and clearer. One reason for the popularity of sans serifs with brands is because it is easier to read a sans serif font on a screen. So, when put together, you have letters without dashes – such is the English language with its mixture of words with unique origins! In terms of etymology, the word sans means “without” in French, while serif has a Dutch origin and means “line” or “dash”. There are lots of sans serif fonts like Helvetica, Franklin Gothic, and calibri. For example, on the letter “I” or the leg of the letter “K”. Serifs are small extensions or strokes that exist on some letters in some fonts. Sans serif fonts are, as their name denotes, fonts that don’t have (sans) serifs. Here are some examples of famous brands that use sans serif fonts for logos: For most companies looking for logos, sans serif fonts are where they go because they’re legible and clear. They’re clean and simple as well as powerful, and it’s due to these characteristics that sans serif fonts are the most popular and versatile fonts that exist.
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